Pet-ential Animal Adoption

Brand and Background

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This company is a brand that allows for pet adoption to be concise and straightforward for both the user and rescues or adoption facilities. We offer a straightforward way to find your perfect pet to rescue by providing an online website and mobile application. When setting up your account, you will fill out a form that is essentially an adoption application. This form will be applied to all the rescues and facilities that will be promoted on the website and app. This allows for a simplistic adoption process and makes adoption accessible and time appreciative for everyone. The form will include many essential components – what type of pet are you looking for, size, and age. This will then narrow down the animals that are presented to you later in the process. Next, the form will have you place personal information such as name, phone number, email, address, employer, etc. This will allow for the rescues to contact you if you apply for an animal from them. Each pet will have a bio and pictures profile to show adopters who they are and what their personality is like. This app also has features with fundraising and adoption events.

 

Mission Statement

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The company’s goal is to make pet adoption simple and easy for anyone. By saving time and promoting fundraising opportunities not only benefits the adopter but the rescues themselves. 

 

Challenges and Objectives

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The challenge and main competition will be the worldwide website “Pet Finder.” However, our competitive advantage is the simplistic application process and application to all the rescues we work alongside.

 

Target Audience

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The target audience for the company is any pet lover. The app and website will have all pets ranging from dogs and cats to lizards and birds. This will allow for the audience to be diverse and extensive, granting large profit and use.

 

Competitive landscape

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The app and website will be modern and bright with quality consistency. The fundraiser posters and event notices will also keep this same vibe and thought. Sponsored treats that’s profits benefit rescues will also be sold and match the colors and idea.